Aldea — Auckland, New Zealand
A development that sells through storytelling
When New Zealand-based developer Aldea reached out to Pixelcraft, they weren’t just after pretty pictures. They needed photorealistic visuals that would spark emotion and fast-track sales.
Our goal was to craft a full-stack marketing package — from branding and interior design, to a website, animation, and social media campaigns — all designed to showcase the lifestyle before the first shovel even hit the ground.
A process built for consistency and speed
From the first sketches to the final assets, our workflow was fully iterative — moodboards, quick revisions, and clear checkpoints with Aldea’s marketing director. Each stage delivered platform-ready packages—visuals, copy options, and export presets—for rapid rollout across Instagram, Facebook, YouTube, and Google Ads.
Comprehensive Content Strategy Process
Sales driven by tech and attention to detail
Tech that shows. Detail that sells
A well-crafted visual is just the beginning. In the Aldea project, we focused on making sure every element — from the macro (neighborhood views) to the micro (the wood grain on the façade) — worked to support sales and drive buyer decisions.
The visuals were created with multi-platform use in mind — print, social media, website, and animation — all sharing a cohesive aesthetic that built trust and emotional connection with the audience.
A website that draws you in
The website was built using no-code tech, which drastically cut down development time — we were able to launch just days after the design mockup got the green light.
We integrated the site with analytics tools like Hotjar, giving Aldea’s team real-time insights into which visuals grab the most attention, where users are clicking most often, and which apartment listings are driving the highest number of inquiries.
Detail is what makes it real
We don’t overlook the details. Wood textures, the layout of paving stones, the shadows cast by greenery — it all matters. That’s what allowed users to feel the vibe of the development long before it ever broke ground.
We rendered everything in ultra-high quality, ready for large formats and close-up views. The same shots were used across booklets, ad campaigns, and sales office screens — all without losing consistency or detail.
Interiors as an Extension of the Brand
Designed to feel like the brand — not just look like it
The interior design was developed in parallel with the branding — which meant Aldea’s brand colors naturally flowed into the living spaces: wood tones, sandstone textures, soft neutrals, and plenty of natural light. This wasn’t a coincidence — it was the result of a team that thinks holistically about brand, aesthetics, and user experience.
Interior Design with Sales in Mind from Day One
We didn’t leave interior design for the final stage. From day one, we shaped the space with key elements in mind — like natural light (think
morning sun pouring into the living room), a color palette aligned with Aldea’s branding, and real materials planned for the actual build.
As a result, every render wasn’t just polished — it was realistic and fully aligned with what buyers would actually get. This consistency between vision and final product built trust and helped accelerate purchase decisions.
Crafted to invite stillness and simplicity
Interiors designed in the spirit of natural minimalism — with a soft, calming palette that fosters a sense of peace while standing out from competing developments. Instead of heavy dark accents, we went for lightness and timeless combinations.
We used a cohesive, muted color palette that creates a sense of harmony and modern elegance. The leading tones include Ash — a soft stone gray, Dream — a light, airy beige, Linen — a classic white, and Peach — a warm, subtle accent.
Crucially, these colors aren’t limited to the interiors. They carry through into the marketing materials — from the website to booklets and social media graphics — building a visually consistent ecosystem around the Aldea brand.
Materials and Functionality
Each apartment in Aldea’s offering came with a tailored sales pack designed to make the purchase decision easier. It included a detailed 2D floor plan, a moodboard showcasing the interior style, a breakdown of finishing materials, and a full set of renders showing the final look and feel.
This complete presentation allowed sales teams to guide client conversations with clarity, consistency, and impact. It made the future home feel tangible and real for the buyer — which significantly accelerated the decision-making process.
Architecture That Captures Attention
Realistic visuals that reflect the soul of the development
Aldea’s design stands out with its raw geometry and minimalist façades. Our job was to bring that character to life with precision — from the alignment of window shades to the way shadows move across the building throughout the day.
We didn’t just aim for realism — we aimed for atmosphere. By capturing the architecture at different times of day, we showcased how the space breathes and transforms under natural light. Morning softness, midday sharpness, and evening warmth all became part of the story.
The result was a set of visuals that gave the development a striking presence — one that commanded attention in sales offices, stood out in print, and resonated across social media.
Interiors with Character — Not Just Another Catalog Copy
We don’t design interiors straight from a stock photo library. In the Aldea project, we focused on giving each space its own identity — a kitchen with a stone island and gold accents, a bedroom featuring raw concrete textures bathed in morning light.
These are spaces that not only look great in renders but also feel easy to imagine living in day-to-day. That makes them resonate with buyers — and seriously boosts their impact on the sales process.
A Space That Calms the Senses
Everything in this bedroom is designed for comfort and balance — from soft fabrics and gentle morning light to a muted color palette.
It’s a space that invites rest without demanding attention through bold design moves.
Design That Breathes
Arches, natural materials, and subtle lighting create a warm, elegant atmosphere. It’s a space that doesn’t just look good in a render — it immediately sparks the imagination of a future resident.
Visuals That Literally Sell
The visuals and animation we created became real sales tools for the Aldea team — used during client meetings both in the sales office and during online presentations. These assets served as a backdrop for conversations, key elements of on-screen offer presentations, and a guided tour that walked clients through the most compelling aspects of the development.
With this approach, sales reps didn’t just talk about the investment — they could show it. Photorealistic interior renders, exterior shots, and a mood-driven animation brought the project to life, helping clients connect emotionally and move faster toward a buying decision.
Animation That Speeds Up Decisions
One Minute That Changes Minds
We created a dynamic 3D animation seamlessly blended with drone footage, showcasing the Alfa development in its natural surroundings — through the eyes of a passerby, a driver, and a future resident. The video became a cornerstone of the sales strategy — serving as the website’s hero, a key piece of advertising content, and the project’s visual signature across social media.
Online Presence That Builds Trust
Architecture, told in the language of UI
Aldea’s website was built to walk prospects through the project with a smooth, story-driven flow. We swapped the usual menu clicks for a narrative scroll: zooming out from the urban fabric, gliding past the building’s hero features, then landing on the exact units for sale. Form and function are inseparable here—every pixel serves user comfort and pushes conversions.
Powered by no-code tech, the site went live in days and stays agile. Hotjar heat-maps feed the Aldea crew real-time intel, so they can shuffle sections, tweak copy, and move CTA hotspots on the fly. It’s a living site—and a bona-fide sales engine.
Mobile Storytelling = Daily Brand Presence
Pixelcraft’s 3-person team handled content, tailored to each platform. Instagram emphasized emotion, aesthetics, lifestyle—portraying Aldea as feel-good living—while Facebook highlighted investment benefits: location, finish quality, availability.
Key hooks—“Design that enhances everyday living,” “Step inside—experience relaxed everyday life,” and “Live beautifully, inside and out”—carried emotion and coherence. They merged form and function, inviting engagement and guiding users.
Social Proof - Right Where Your Buyers Are
Building brands through connection and content
The story of Aldea didn’t end with a website or printed booklet — it continued across social media, where potential buyers spend their time and attention. Every render we created lived a second life as a post, teaser, or short-form video. These visuals didn’t just showcase the development — they sparked engagement and built emotional connection.
Consistent social presence, a unified brand voice, real-time interactions, and carefully planned ad campaigns turned Aldea from just another project name into a recognizable brand. A brand with its own tone, aesthetic, and message — one that resonated with exactly the right audience.
Optimized Ads. Optimized Results
As part of a comprehensive strategy for Aldea, we ran targeted campaigns across the most effective digital channels, prioritizing measurable outcomes. On Facebook and Instagram, the emphasis was lead generation at scale through striking visuals, precise audiences, and conversion-oriented setups. On YouTube, we deployed the sales animation as a dynamic teaser to build intent and push qualified traffic deeper into the funnel. Google Ads sustained discoverability with evergreen remarketing that re-engaged warm users and steadily improved assisted conversions.
To maximize performance, we iterated weekly on creatives, copy, and targeting, running structured A/B tests to refine hooks, formats, and CTAs. Budgets shifted toward high-intent segments and inventory with stronger CTRs, while Meta and YouTube retargeting reinforced continuity across touchpoints. The outcome was clear and consistent across the campaign period: steadier lead volume with healthier pacing and fewer peaks, higher relevance scores and improved click-through performance, and a lower cost per lead alongside a flatter overall cost curve.
